Selling Online Via Established Marketplaces:

Due to the numerous benefits of shopping online, more and more consumers are choosing to buy goods online. Thus, it has become a need for all retailers to sell their products online. Every retailer dreams of starting his own online store, but is it the best option? In order to sell goods online, one needs to understand the dynamics and demands that online sales require. Plus, setting up, advertising and promoting an exclusive online store is costly as well as time - consuming.

This is where online marketplaces have the upper hand. If a retailer chooses to sell via an online marketplace, he can experiment with his products and enjoy the benefits of the value - added services that the marketplace has to offer. Some features that online marketplaces offer are – 

• Easy Setup: A retailer need not do anything other than create and upload his catalogue on the online marketplace as everything is already organized. 

• Testing the Viability of the Brand: If one chooses to adopt a marketplace before setting up an exclusive store, he can get customer response and feedback regarding his brand or products, which can help determine his brand’s position in the online market.  

• Pricing: As marketplaces contain similar products from various brands, it can help retailers determine competitive and effective prices for their goods.  

• Global Advertising Medium: Big marketplaces can help retailers sell on a global platform, so that their products could generate more demand.  

• Free of Customer Acquisition Costs: The biggest hassle with online websites is generating heavy traffic on the site. Selling via an online marketplace eliminates the need to spend on customer acquisition as these already have their own expanding customer base, and retailers do not need to start from scratch.  

• Low Start-up Costs: The cost required to sell via an online marketplace is comparatively very low. Most of these sites charge a small percentage or commission on sale from the sellers. This makes it a very cost effective medium to take your business online.  

• Low Start-up Costs: The cost required to sell via an online marketplace is comparatively very low. Most of these sites charge a small percentage or commission on sale from the sellers. This makes it a very cost effective medium to take your business online.